Monthly Archives: August 2009
American Auto Adventure: Will NUMMI Survive?
Car buffs still celebrating the purchase of GM’s Saturn brand by the Penske Automotive Group appear to be ignoring the perilous circumstances of a similar GM initiative from the Reagan era, the NUMMI joint venture with Toyota. Although the United … Continue reading
Posted in AQPQ
Tagged Coopetition, Joint venture, NUMMI, Risk Sharing